CHICAGO – Sechey, a South Carolina-based non-alcoholic beverage brand founded by Emily Heintz, has received an investment from adult beverage-focused private equity firm, InvestBev. Terms of the investment were not disclosed.
Sechey said the investment will enhance its market presence, non-alcoholic beverage innovation, product line expansion, improve distribution channels and increase marketing efforts. The company launched in September 2021 to “increase the availability, convenience and awareness of alternatives to alcohol, regardless of your relationship with traditional beer, wines and spirits,” Heintz said.
The company produces non-alcoholic beer, wine, spirits, functional beverages and cocktails.
“We are excited to partner with InvestBev, a firm with a deep understanding of the beverage industry and a track record of successful investments,” Heintz said. “This investment is a testament to the hard work of our team and the growth of the no alcohol category as more consumers gravitate toward healthier options. We look forward to leveraging InvestBev’s expertise to drive our next phase of growth.”
Brian Rosen, founder and general partner at InvestBev, added, “We are thrilled to support Sechey in their mission to redefine the non-alcoholic beverage industry. Emily’s commitment to quality and innovation aligns perfectly with our vision at InvestBev. We believe that with our industry expertise and strategic resources, Sechey will continue to set new standards and achieve remarkable growth.”Enjoying this content? Learn about more disruptive startups on the Food Entrepreneur page.
