BOISE, IDAHO — Grocery store chain Albertsons Companies, Inc. has launched its first major private label baked foods brand in recent years, Overjoyed.

As the latest addition to its Own Brands portfolio, Overjoyed is said to encompass a wide range of baked foods, including cupcakes, cookies, chocolate trail mixes, cheesecakes and sprinkles.

“At Albertsons Cos., we are dedicated to bringing people together around the joys of food, and our newest Own Brand, Overjoyed, underscores this commitment by helping shoppers celebrate the joys of every day and connect with loved ones,” said Brandon Brown, senior vice president of Own Brands for Albertsons. “We are constantly evaluating how well we’re meeting our customers’ needs through our Own Brands portfolio, and we realized we had an opportunity to create a brand to celebrate life’s every day, special moments. With Overjoyed, we look forward to helping our loyal customers create an emotional connection and lasting memories from hosting a hot fudge sundae party to surprising the family with cupcakes for dessert to treating a teacher or neighbor with holiday trail mix ‘just because.’”

Overjoyed products are available now at all Albertsons Companies, Inc. stores, including Albertsons, Safeway, Vons, Jewel-Osco, ACME and Shaw’s.