AUSTIN, MINN. — Hormel Foods Corp. is partnering with General Mills, Inc. to launch the brand’s first co-branded bacon. The Black Label Cinnamon Toast Bacon will be seasoned with “cinnadust,” according to Hormel.

“Sweet and savory is such a classic combination, and blasting Black Label bacon with our ‘cinnadust’ seasoning blend is a no-brainer to deliver the epic flavor our fans love in even more ways,” said Brandon Tyrell, senior marketing manager for Cinnamon Toast Crunch Cereal.