HERSHEY, PA. — Ice Breakers, a brand of The Hershey Co., is introducing a new way to enjoy gum with the launch of Ice Breakers Flavor Shifters. The gum will transition from one flavor to another as it’s chewed, according to the company.

“In a world where we’re constantly looking for ways to stay stimulated and engaged throughout the day, we need a gum that can keep up,” said Taylor Schwartz, senior associate brand manager, Ice Breakers. “Our fans are accustomed to doing several things at once, and Ice Breakers Flavor Shifters gives them a refresh button for their mouths that fits perfectly with their lifestyle.”

The flavor changing gum comes in two varieties: wild berry-cool mint and wintergreen-cool mint.