NEW WINDSOR, NY. — Café Spice is expanding its retail presence by launching ready-made rice sides. Flavors include vegetable fried rice, coconut rice and saffron rice.
“The market is telling us that consumers want more diversity,” said Sameer Malhotra, chief executive officer and co-founder of Café Spice. “With the celebrated success of our combo meals, and being recognized for the flavorful rice we already sell, it was a natural progression to highlight our expanded rice offering exclusively. Now consumers can enjoy their favorite rice on its own or combine it with their protein or vegetable of choice.”