CHICAGO — PepsiCo, Inc. is expanding its Gatorade product portfolio with a new innovative format.
Gatorade Hydration Booster is an electrolyte drink mix designed to aid all-day hydration for everyday lifestyles, according to the company. The powder is formulated from a blend of watermelon juice, sea salt, sodium citrate and potassium salt. Each packet contains 100% of the daily recommended intake of vitamins A, B3, B5, B6 and C, along with zero artificial flavors, sweeteners or added colors.
“Gatorade Hydration Booster combines our history of superior science with the functional product attributes we know consumers are looking for,” said Marissa Pines, senior marketing director for the Gatorade portfolio. “Developed with an advanced blend of electrolytes, added vitamins and no added color, it was designed to deliver all-day, always-on hydration.”
Gatorade Hydration Booster comes in three flavors: strawberry watermelon, tropical mango and citrus berry. The hydration solution is now available in stores nationwide, and online through Amazon and the company’s website, in six-count boxes priced at $8.99.