LITTLE CHUTE, WIS.  — Nurri is introducing a protein milkshake. The milkshake has 30 grams of protein, one gram of sugar and is lactose-free, according to the company.

“At Nurri, we focus on adding value for our retail partners and their shoppers through insight-driven innovation,” said Tom Lehocky, vice president of sales. “With rising demands and significant supply constraints in the ultra-filtered milk protein beverage market, we saw a unique opportunity to bring something fresh and different to Costco, its shoppers and the broader category. Protein shakes are just the start for Nurri.”