PARK RIDGE, NJ. — PIM Brands, Inc. is expanding its leadership team with several  hires. Jason Levine has been hired as chief marketing officer, Fred Rodriguez will take over as chief revenue officer and Jason Tuber has been named senior vice president, government affairs.

Levine is joining the company from Whisps Baked Snacks, where he was chief marketing officer. Prior to that, he spent more than 20 years at Mondelez International where he led global marketing for Oreo and Sabra Dipping Co.

“I am truly excited and honored to be coming into the PIM organization, which has assembled a team of some of the most passionate and talented people I’ve come across in my career,” Levine said. “I am thrilled to engineer an acceleration of the incredible growth PIM has built for its portfolio of beloved brands starting with its iconic line of Welch’s Fruit Snacks.”

Rodriguez previously was head of sales at Godiva Chocolatier and interim president for the Americas. Rodriguez has additional experience working for Mondelez International and the Kraft Heinz Co.

“I am excited about the opportunity to join the talented team at PIM and contribute to the company’s continued and unrivaled growth, having been named one of the fastest growing North American CPG’s six times in the last ten years alone,” Rodriguez said. “I’m proud to be coming into an organization renowned for its commitment to delivering high-quality products and beloved brands.”

Tuber brings more than 20 years of experience to the role, most recently as chief of staff to Senator Bob Menendez.

“I look forward to leveraging my diverse experience on Capitol Hill to enable PIM to navigate the increasingly complex public policy arena and community of government affairs,” Tuber said. “I am excited to be a part of a great company with such an inspiring story and bright future.”