LOS ANGELES — Beverage manufacturer Liquid Death is growing its leadership team. Mike Fine has been appointed chief retail officer. Marisa Bertha has been promoted chief strategy officer.

“Liquid Death continues to win market share across multiple beverage categories by using humor and entertainment to build a massive better-for-you brand and is gaining rapid adoption across a surprising wide range of demographics and geographies,” said Mike Cessario, founder and chief executive officer. “There is a huge opportunity to accelerate our retail presence and market share, especially as we diversify with category-expanding products like iced tea. Mike Fine and Marisa will play key leadership roles in growing Liquid Death through our next chapter of scale on the road to building the next beverage giant.”

Fine brings almost 20 years of non-alcoholic beverage experience to the role, most recently working as chief customer and marketing officer at Accelerator Active Energy. Prior to that, Fine was vice president, marketing, at BodyArmor. He also has held positions at Nestle Waters, The Coca-Cola Co., and PepsiCo, Inc.

Fine will oversee retail expansion and distribution, according to the company.

“Very few brands have grown as fast or as big as Liquid Death has in the past few years,” Fine said. “I’m exhilarated to bring the experience I’ve lived at other high growth brands and apply proven sales and marketing know-how to advance Liquid Death’s position in the market with retailers and distributors to meet our growing customer demand.”

Bertha has been promoted from her previous role of senior vice president, strategy, which she held for two years. Prior to Liquid Death, Bertha was vice president, growth, at 7-Eleven.

She will continue to lead fundraising and investor relations, according to the company.