BUFFALO, NY. — Rich Products Corp. subsidiary f’real is introducing “blend-it-yourself” frozen beverages. The Energy Freeze beverages are available in blue raspberry and strawberry watermelon flavors.
The product is formulated with 100 mg of caffeine from green coffee extract and a coconut water base, according to the company.
“Millennials and Gen Z see energy as more than just a way to hustle, but a boosting reward that is as expressive as they are,” said Megan Grinstead, vice president of customers marketing and strategy. “F’real Energy Freeze is designed to be a fun, customizable and refreshing treat that empowers our consumers to stay vibrant and energized on their own terms. Whether seeking an extra boost to stay awake, combat fatigue or improve focus and alertness, Energy Freeze offers a delicious and affordable beverage that allows them to blend boldly and seize the day.”
The product will be sold nationwide for $3.50 per 12-oz container.