NEW BERLIN, NY. — Chobani is introducing a Greek yogurt line high in protein. The yogurt cups will contain 20 grams of protein, and the drink lineup will offer options of 15 grams, 20 grams and 30 grams of protein per drink.

“The desire for high protein, lower sugar offerings has moved beyond the hardcore fitness community and made its way to the mainstream consumer,” said Niel Sandfort, chief innovation officer. “This is a good thing. Underneath the desire for more functional food is a shift in mindset where strength and positive nutrition, namely protein, is taking the place of calorie deprivation and cardio. As consumers seek out more functional foods to meet their goals, Chobani high protein products deliver an affordable, tasty solution with dynamic flavors and a variety of formats and protein levels — all made with only natural ingredients.”

The Greek yogurt cups are available in vanilla, strawberry kiwi, mango, raspberry lemon and cherry berry flavors in 6.7-oz cups for $1.99 each.

The 15-gram protein drinks are available in strawberries and cream and tropical punch flavors in 7-oz bottles for $1.99 each.

The 20-gram protein drinks are available in strawberries and cream, mixed berry vanilla, vanilla, cookies and cream, peaches and cream and cherry vanilla in 10-oz bottles for $2.79 per bottle or $9.79 for a four pack.

The 30-gram protein drinks are available in strawberries and cream and vanilla ice cream flavors in 14-oz bottles for $3.79 each.