GILBERT, ARIZ. — Wisdom Natural Brands has acquired Canada-based Drizzle Honey for an undisclosed sum. Drizzle manufactures and markets a line of raw honey, honey products and chili-infused hot honey offerings free from added sugars, preservatives, artificial ingredients and major allergens, according to the company.
The deal adds Drizzle to the Wisdom Natural Brands portfolio that includes natural stevia sweetener brand Sweetleaf and herbal beverage blend maker Wisdom of the Ancients.
"Honey fits perfectly into our line of natural sweeteners, and Drizzle Honey adds bonus wellness and environmental benefits by providing raw honey that retains more of its natural nutrients, line extensions with health-boosting superfoods and sustainable beekeeping practices that are critical to maintaining pollinator populations," said Michael May, chief executive officer of Wisdom Natural Brands. "It's an ideal addition to the options we offer to consumers looking for natural ways to sweeten their food."
Through the transaction, Wisdom Natural Brands increases Drizzle’s distribution network from 1,200 retail stores in Canada to more than 11,000 locations across the United States, including Whole Foods Market, Sprouts, Kroger and Walmart stores.
“We've spent the past eight years building Drizzle into a solid presence in Canada, and we knew it was time to expand to the US," said Aja Horsley, founder of Drizzle. "With its decades-long commitment to natural sweeteners and established distribution of its SweetLeaf products in both natural and mainstream groceries, Wisdom is perfectly positioned to introduce our honey and its unique health and sustainability benefits to US consumers as well as to continue growing our market share in Canada."
