CHICAGO — Molson Coors has acquired a 51% stake in Zoa Energy, an energy beverage marketed as better for you and founded by Dwayne “The Rock” Johnson, Dany Garcia, Dave Rienzi and John Shulman. Terms of the agreement were not disclosed.
Molson Coors first partnered with Zoa in 2021 through a distribution agreement and then invested in the business in September 2023 while also assuming a presence on Zoa’s board of directors.
The acquisition allows Molson Coors to lead Zoa’s marketing, retail and direct-to-consumer sales and development, which Michelle St. Jacques, chief commercial officer of Molson Coors, said positions Zoa and the portfolio for future growth.
“We’re building a winning portfolio that offers consumers choices across a wide range of occasions, and non-alc is a key part of that strategy,” St. Jacques said. “Zoa opens the door for us to participate in more parts of the day and incremental opportunities beyond our core business. We’ve built a strong foundation with Zoa over the past three years and we see a lot of opportunity for this brand to achieve its next stage of growth and scale.”
