HERSHEY, PA. — The Hershey Co. has acquired Sour Strips, a sour candy brand founded by online social media personality Maxx Chewning. Terms of the transactions were not disclosed.
The acquisition enables Hershey to expand its presence in the sour confections category and create new opportunities for snacking occasions, according to the company. Sour Strips currently markets both standard and bite-size formats of its sour candies in select stores, including Walmart, Target, Star Stop and HEB, with flavors like strawberry, green apple, blue raspberry, watermelon, cotton candy, and tropical mango.
As part of the deal, Chewning will remain with the brand to lead marketing and innovation efforts.
“The acquisition of Sour Strips expands Hershey's offerings within our growing sweets portfolio with a product that is beloved by consumers," said Mike Del Pozzo, president of US Confection for The Hershey Co. "We're energized to welcome Maxx and the Sour Strips team to Hershey as we relentlessly accelerate our growth in sweets."
