It was thought the approval may encourage other meat, poultry and egg producers to seek to qualify for using the label to distinguish their products in the marketplace and among consumers who seek foods that are free from bioengineered ingredients.
“The Non-G.M.O. Project, a third-party certifying organization, approached F.S.I.S. in October 2012 about potentially indicating on product labels under F.S.I.S. jurisdiction that the animals were fed diets without genetically engineered ingredients,” said Cathy Cochran of the F.S.I.S. office of public affairs and consumer education. “Since then, F.S.I.S. has worked with the Non-G.M.O. Project, three food companies, the Food and Drug Administration, and the Agricultural Marketing Service to be sure that the potential label claims are truthful and not misleading to consumers.
“The approved labels state that the products meet the standards of a third-party certifier regarding the use of non-G.M.O. feed,” Ms. Cochran continued. “The agency has not developed any new policy regarding non-genetically engineered or non-G.M.O. products and is not certifying that the labeled products are free of genetic engineering or genetic modifications.”
Ms. Cochran explained the F.S.I.S. administers a prior label approval program.
“F.S.I.S. allows companies to demonstrate on their labels that they meet a third-party certifying organization’s standards, provided that the third-party organization and the company can show that the claims are truthful, accurate and not misleading, and provided there are resources to help consumers understand exactly what the claims and certification mean,” she said.
Ms. Cochran pointed to the U.S.D.A.’s National Organic Program as another example of a third-party certifying organization.
The Non-G.M.O. Project indicated it offers North America’s only third-party verification and labeling program for non-bioengineered food and products. It has developed a “Non-G.M.O. Project standard” to which companies seeking verification that their products are free from bioengineered ingredients must adhere.
The standard requires practices and processes for preventing contamination of labeled products by bioengineered ingredients. The standard prescribes methods such as segregation, traceability, risk assessment, sampling techniques, and quality control management.
Once the Non-G.M.O. Project’s product verification program determines a company’s products are in compliance with the requisite standards, a licensing agreement may be signed to allow the company to use the Non-G.M.O. Project’s logo and verification mark on the product packaging.
The three companies joining The Non-G.M.O. Project in seeking the label’s approval were Mindful Meats, Point Reyes, Calif., which markets organic grass-fed beef to northern California restaurants and retailers; Pitman Family Farms, Sanger, Calif., which markets Mary’s free-range chicken and other poultry products, and Hidden Villa Ranch, Fullerton, Calif., which produces eggs and egg products.
“It means everything to have this label, and we’re very thankful that F.S.I.S. worked with us to get this approved,” said David Pitman of Pitman Family Farms, which has 17 Non-G.M.O. Project Verified products and is in the process of verifying more.
Megan Westgate, executive director of the Non-G.M.O. Project, indicated for products subject to F.S.I.S. oversight, the Non-G.M.O. Project Verified label was reformatted and includes text that clarifies how the animal products meet the Non-G.M.O. Project standard.
“Meat and eggs cannot be tested themselves for G.M.O.s — that’s why we test the animal feed,” Ms. Westgate said. “The supplemental language will help clarify that.”
The approval of the label did not imply a change in the view of the U.S.D.A. and the F.D.A. that approved bioengineered crops and feedstuffs are safe to consume and do not significantly differ from crops developed through more traditional plant-breeding technologies.