KANSAS CITY — Manufacturers are exploring high-protein formulations and new applications across the dairy category.
Chobani expanded its Greek yogurt portfolio with a line of yogurt cups and yogurt drinks. The cups, available in vanilla, strawberry kiwi, mango, raspberry lemon and cherry berry, offer 20 grams of protein per 6.7-oz cup.
The drinks are available in 7-oz, 10-oz and 14-oz bottles, with 15 grams, 20 grams and 30 grams of protein, respectively, and come in flavors like strawberries and cream, tropical punch, mixed berry vanilla, vanilla, cookies and cream, peaches and cream and cherry vanilla.
“The desire for high protein, lower sugar offerings has moved beyond the hardcore fitness community and made its way to the mainstream consumer,” said Niel Sandfort, chief innovation officer at Chobani. “Underneath the desire for more functional food is a shift in mindset where strength and positive nutrition, namely protein, is taking the place of calorie deprivation and cardio.”
The Kraft Heinz Co. has brought its A.1. steak sauce brand into the dairy spreads segment with A.1. steakhouse butter. The butter features a blend of herbs and A.1. steak sauce to create tangy flavor notes with a smooth texture, according to the company. The product is designed as an easy-to-use offering for consumers seeking to recreate restaurant-quality meals at home.
“From sauces to butter, we know our fans are constantly seeking new ways to recreate the steakhouse experience at home,” said Holland Robinson, brand manager, A.1. “By blending time-honored tradition with modern culinary trends, the new steakhouse butter is the perfect partner to the grill, delivering a bold, butter and savory complement to any meal.”
Danone North America continues to innovate in the plant-based dairy space with a new Silk offering aimed at children aged 5 and older. Silk Kids is formulated from a blend of oats and peas and contains 8 grams of protein per serving. The product is available in 59-oz carton varieties in select stores, with a national rollout planned for 2025.
“Delivering on both taste and nutrition is imperative, especially when it comes to nourishing kids,” said Kristie Leigh, registered dietitian and director of nutrition and scientific affairs at Danone North America. “That’s why we developed Silk Kids – to provide targeted nutrition kids need in a plant-based beverage they’ll love, because mealtime shouldn’t be a struggle.”