TAMPA, FLA. — Primo Water Corp., a company with a portfolio of hydration brands in the large format water category, and BlueTriton Brands, Inc., a beverage company with national and regional water brands, have merged and created a new company called Primo Brands Corp.
"I am honored to lead our combined company and our team of world-class associates," said Robbert Rietbroek, chief executive officer of Primo Brands. "Together, we are forming a differentiated leader in branded beverages. With a highly competitive portfolio of brands, a variety of formats and offerings across price points, and a vertically integrated, coast-to-coast manufacturing and distribution network across North America, we believe Primo Brands is strategically positioned to accelerate growth, deliver superior products and services for our customers and consumers, and be a best-in-class US beverage company."
Primo Water Corp. owns such brands as Primo Water, Mountain Valley, Crystal Springs, Sparkletts and Alhambra.
BlueTriton owns such brands as Poland Spring, Deer Park, Ozarka, Ice Mountain, Zephyrhills, Arrowhead, Saratoga and Pure Life.
The merger, initially announced in June, was done in an all-stock transaction, according to the companies.
Dean Metropoulos, current chairman of the board at BlueTriton, will be the non-executive chairman of the combined company. Rietbroek, previously CEO of Primo Water, is the CEO of Primo Brands. David Hass, current chief financial officer of Primo Water, will be the company’s CFO. Robert Austin, current chief operating officer of BlueTriton, will be the company’s COO.
Primo Brands will be headquartered in both Tampa, Fla., and Stamford, Conn.