ERLANGER, KY. — Perfetti Van Melle USA brand Airheads is expanding its line of offerings with the debut of Airheads sour bars. Three flavor combinations will be available: sour blue blast, sour lemon berry squeeze and sour watermelon punch.

“Sour and sweet candy has surged in popularity,” said Chris Borges, brand director, non-chocolate category for Perfetti Van Melle North America. “Our goal was to create an Airheads bar that brings a new level of excitement to fans. Airheads sour bars are not just about delivering a quick sour hit — they’re about listening to what candy consumers want and staying innovative to deliver the perfect balance of sweet and sour and a sour flavor that lasts from beginning to end.”