NAAS, IRELAND — Kerry’s 2025 Taste Trends, an analysis of the flavors, ingredients and innovations that may shape the food and beverage industry in the coming year, highlighted innovations in fun with functional, ensuring great tasting products with real health benefits and giving consumers maximum benefits from fewer ingredients.

The report looked at six themes, including the exploration of such flavor pairings like spicy citrus. Other trends identified included “roots redefined,” which involves the reinterpretation of traditional cuisines, and “little luxuries” that focuses on small indulgences to elevate everyday experiences.

The “fun with functional” trend provides consumers with health benefits and also delightful flavors, and the “clean and simple” concept may emphasize transparency and produce products with minimal ingredients and maximum benefits.