CAMDEN, NJ. — The Campbell’s Co. is innovating the snack sector with the launch of Snack Factory Pop’ums. The snack line blends popcorn and pretzels and is available in three flavors: white cheddar, golden mustard BBQ and sea salt.

“Snack Factory forever changed snacking with the debut of Pretzel Crisps 20 years ago,” said Janda Lukin, senior vice president and chief marketing officer of Campbell’s Snacks. “With Pop'ums, we are rethinking what a pretzel can be once again with a snacking experience unlike any other: combining the crunchy baked goodness of pretzels with the light, flavorful munchability of popcorn to create an irresistibly delicious snack.”