BOCA RATON, FLA. — Celsius Holdings, Inc. is launching a line of zero-sugar powder sticks. The caffeine-free drink powers are offered in fruit punch, blue razz, strawberry watermelon, arctic cherry and lemon lime flavors.
“The Celsius brand has long been synonymous with fitness and favored by consumers who prefer zero-sugar, refreshing energy drinks,” said Kyle Watson, chief marketing officer. “Celsius Hydration is the perfect complement to our portfolio of functional beverages and gives consumers more occasions to enjoy the great-tasting and refreshing beverage experience that has propelled Celsius to become the No. 3 energy drink brand in the United States.”