ORLANDO, FLA. — Innovation drives one-third of the long-term growth objectives at McCormick & Co., Inc., and that commitment to create new products isn’t expected to change anytime soon, said Brendan Foley, president and chief executive officer.

Speaking at the Consumer Analyst Group of New York conference in Orlando on Feb. 18, Foley said Hunt Valley, Md.-based McCormick has doubled net sales contribution from innovation since 2022.

“As we move forward, we are going to continue to launch the highest share of category innovation, and here’s how,” he said. “Launching items in half the time it has historically taken, getting on-trend flavors to shelf faster, using technology to create flavor differentiation and testing more new ideas through e-commerce, giving us real-time data as consumers vote with their wallets.”

He said the company expects to be a leader in innovation trends, citing last year’s launch of French’s Creamy Dill Pickle mustard as an example of McCormick’s ability to dial up innovation behind new flavors and formats.

Foley said McCormick also plans to tap into renovation as a foundational element in its efforts to capture consumers’ attention. The company launched a packaging renovation within its traditional “red cap” products back in 2023. That initiative highlighted freshness and flavor and delivered a 14% increase in velocity in 2024, Foley said.

In 2025, McCormick will continue its renovation efforts with changes to its Grill Mates and Gourmet packaging. In the case of Gourmet, Foley said it’s important to “stay ahead of consumer expectations.”