BOCA RATON, FLA. — Celsius Holding, Inc. is acquiring Alani Nutrition LLC, the owner of the Alani Nu brand, for approximately $1.8 billion.
The Alani Nu brand includes applications like energy beverages, energy sticks, protein shakes, gummies, bars and ready-to-drink coffee. The business was founded in 2018 and is a female-focused brand that delivers products with functional benefits that are accessible to Gen Z and millennial consumers, according to Celsius Holdings.
“Together, we expect to broaden the availability of Alani Nu’s functional products to help more people achieve their wellness goals with great-tasting, functional product options at more moments throughout their lives,” said John Fieldly, chairman and chief executive officer of Celsius Holdings.
Celsius said the acquisition will create a leading better-for-you, functional lifestyle business that combined is expected to reach approximately $2 billion in sales across its portfolio of energy-focused products.
“When we founded Alani Nu in 2018, our goal was simple: to create products that made women feel their absolute best — inside and out,” said Katy Schneider, co-founder of Alani Nu. “Watching this brand grow into a movement of strong, confident women has been the honor of a lifetime. As Alani Nu enters this next chapter with Celsius, I have full confidence that they are the best partner to enhance Alani Nu's growth and success while staying true to what makes it so special.”