23
Apr
2025
Gone are the days of uninspiring, processed meals. Bonduelle Americas, a leader in plant-rich meals, is taking the natural foods category to the next level with its latest innovation: ready-to-eat Lunch Bowls. Designed for busy, plant-forward consumers, these chef-crafted meals bring together wholesome, plant-powered ingredients in bold, globally inspired flavors.© Bonduelle Americas 2025
With a culinary legacy spanning nearly 170 years, Bonduelle has always been dedicated to making nutritious, plant-rich foods accessible to everyone. Now, with its entry into convenient, shelf-stable meals, B CorpTM certified Bonduelle Americas is proving that natural food can be both delicious and hassle-free.
"We know that today’s consumers, especially Gen Z, want more from their meals. They demand quality, taste, and convenience—all without artificial ingredients," said Bobby Chacko, CEO of Bonduelle Americas. "Unveiling Lunch Bowls is more than just launching a product, we’re igniting a movement toward natural, plant-rich options that nourish both people and planet.”
Bonduelle Americas’ Lunch Bowls, which will be featured at the 2025 Natural Products Expo West (Hall C - Booth 2893), are made with 100% plant-based ingredients and are free from artificial preservatives, delivering more than 10 grams of protein in every serving. The microwave-safe packaging allows for easy enjoyment straight from the bag or heated up for a warm, satisfying meal in just seconds.
“Our presence at Natural Products Expo West marks a significant milestone in our entry into the natural products sector, underscoring our commitment to offering plant-rich meal options that empower consumers,” said Deanna Jurgens, Chief Sales Officer, Bonduelle Americas. “Our strategic partnership with United Natural Foods, Inc. (6439675, 6438676, 6439677, 6439678) is a simple solution for retailers and reinforces our dedication to delivering healthier, convenient and more sustainable food choices.”
With four varieties now on shelf – Spanish Fusion, Southwest Fusion, Mediterranean Fusion, and Indian Fusion – Bonduelle Lunch Bowls are serving up tastes and textures in a perfectly balanced, veggie-packed meal that appeals to college students and busy professionals alike.© Bonduelle Americas 2025
The launch kicks off with a targeted campaign at major Southern California universities, including UCLA and UC Irvine, giving college students first access to the Lunch Bowl innovation. At major campus events, young consumers will experience how these convenient, plant-based meals integrate seamlessly into their dynamic lifestyles—no refrigeration or prep required. Lunch Bowls are also available in Southern California Albertson’s, with national distribution rolling out over the next several months.
This new product line advances Bonduelle’s transformation from a traditional fresh produce company to a modern consumer goods brand. As a Certified B Corp, Bonduelle America’s commitment to positive impact extends far beyond its products. The company is on a mission to be a force for good, inspiring people to enjoy a plant-rich lifestyle every day.
As Bonduelle continues to innovate and expand, one thing remains clear: the company is committed to shaping the future of food with a focus on natural, plant-rich ingredients that support both people and the planet.
Fresh ideas. Served daily. Subscribe to Food Business News' free newsletters to stay up to date about the latest food and beverage news. |
Subscribe |
Product innovations were on full display at the March trade show.
Co-developed menu items are in the spotlight.