Food Entrepreneur MIAMI — Actual Veggies has raised $7 million in a Series A funding round led by Relentless Consumer Partners. The round saw investments from New Fare Partners; Todd Lachman, founder of Sovos Brands; and Ben Rawitz, chairman of Sauer Brands.

Elly Truesdell, founder and managing partner of New Fare Partners; Scott Caras president of Relentless Consumer Partners; and Jamie Borteck, who has been a board member and adviser for multiple consumer packaged goods companies, will join Actual Veggie’s board of directors following the round.

“Healthy food should be enjoyed, not compromised, and we are confident that Actual Veggies is on track to become a household name,” said John Burns, a founding partner at Relentless Consumer Partners. “As we look towards 2025, we anticipate a surge in consumer interest for products like Actual Veggies, which is committed to staying ahead of the curve in sustainable ingredient sourcing, innovative product development, and meeting the evolving needs of health-conscious consumers in 2025 and beyond.”

Actual Veggies, a startup co-founded in 2020 by Hailey Swartz and Jason Rosenbaum, manufactures plant-based burgers and plant-based products.

The company is diversifying its plant-based burger portfolio by partnering with Whole Foods Market and Sprouts to launch a line of plant-based burgers formulated with milk-based cheese for added protein.

The company also has added Super Fries to its portfolio that are available in three varieties.

Varieties include purple sweet potato, classic potato and sweet potato. The company said its Super Fries are a high protein option and are formulated without seed oils.  

The plant-based burger startup has seen growth in recent years since speaking with Food Business News in July 2023.

In July 2023, the company said it generated more than $1 million in revenue during its first year and doubled its revenue annually.

Since then, the company has seen a 125% year-over-year revenue growth and has expanded its retail presence to over 6,500 locations, according to the company.

It also raised $2.3 million in August 2021 to invest in new production equipment, increase marketing efforts and expand its product line.  

“We set out to create the most delicious and satisfying veggie burgers ever made and our tremendous growth has validated this effort,” Hailey Swartz said. “We look forward to expanding our partnerships, innovative products, and retail distribution with our new partners.” 


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