Food Entrepreneur ROCHESTER, NY. — Constellation Brands has acquired a minority stake in Hiyo through its venture capital group. Hiyo is a non-alcoholic beverage formulated with adaptogens, nootropics and botanicals.

“Our Ventures model is centered around investing in new and adjacent categories in line with where consumers are going, which is what really excites us about Hiyo,” said John Utter, senior vice president of New Business Ventures at Constellation Brands. “Their distinctive brand and delicious liquid make it clear to see why Hiyo is one of the fastest-growing names in the functional non-alcoholic space, and we look forward to collaborating with the team to help bring their innovative products to even more consumers.”

Hiyo was founded in April 2019 by Evan Quinn and George Youmans after family members were hospitalized with alcohol-related issues. The event had the founders pursue alternatives for alcohol.

Hiyo said its products, which are formulated with such functional ingredients as ashwagandha, L-theanine, lion’s mane, lemon balm, passion flower and ginger, may produce similar stress-relieving, mood-boosting feelings that consumers may have from alcohol, according to the company.

“This partnership with Constellation Brands marks a pivotal moment for Hiyo as we continue to serve the growing demand for elevated non-alcoholic options,” Evan Quinn said. “With Constellation's deep expertise and expansive distribution network, we believe this partnership will help us provide consumers with convenience and access to Hiyo, accelerating our mission to have Hiyos everywhere that beer, wine, and spirits are served.” 


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