COEUR D’ALENE, IDAHO — Genius Gourmet is launching a sparkling clear whey protein isolate drink. The beverage is available in three flavors: blue raspberry, fruit punch and orange.
Each 12-oz can is 90 calories and offers 20 grams of protein, 1 gram of carbs, no sugar or lactose, and no artificial preservatives or artificial colors, according to the company.
“The way consumers want to consume protein is constantly evolving,” said Pete Vas Dias, president of Genius Gourmet. “As innovators, we wanted to reimagine what functional protein looks like beyond shake-type protein drinks. Most importantly, we wanted to craft a beverage that’s accessible for everyone, whether you’re a serious athlete or a parent looking for healthier options.”