CAMPBELL, CALIF.  — Centric Software, a provider of artificial intelligence (AI) enabled product concept to replenishment platform for retailers, brands and manufacturers and a subsidiary of Dassault Systemes, has agreed to acquire Contentserv, a provider of product information management and product experience management solutions, for approximately $230.6 million (€220 million.)

“We are thrilled to welcome Contentserv to the Centric Software family,” said Chris Groves, chief executive officer of Centric Software. “Both companies share a customer-focused, innovation culture. By integrating Contentserv into the Centric family of solutions — from PLM to planning to competitive market intelligence, pricing and inventory optimization and visual boards — brands, retailers and manufacturers can seamlessly turn product content into enriched, market-ready experiences that drive engagement and conversion.”

Contentserv, founded in Germany in 2000, helps consumer goods companies to create and manage product content using AI. Contentserv also may help retailers, brands and manufacturers execute strategies.

“At Contentserv, we don’t just manage product data — we transform it into seamless, high-converting product experiences that drive revenue,” said Michael Kugler, CEO of Contentserv. “This data flows in from multiple sources and formats and consumers expect accurate, rich and engaging product experiences, anytime, anywhere and across every conceivable channel and touchpoint.