VIBY, DENMARK — Symrise is rebranding its beverage incubator Califormulations to bWorks. BWorks will offer end-to-end solutions from concept to market-ready products.

“Our modular services, from insights and design to prototyping, development, and full-scale production, make us the ideal partner our customers’ beverage innovation journey,” said Fernando Levy, senior director of Beverages Business Unit, North America. “Customers can obtain limited-edition runs, line extensions, regional or national launches, or long-term productions from us. BWorks adapts to customer needs through our bundle services and longstanding flavor expertise.”

The rebrand, Symrise said, is expanding bWorks services of an incubation partner to also support both small and large scale production.

The incubator offers such services as concept development, design, prototyping, ingredient sourcing, packaging and commercialization.