SAN ANGELO, TEXAS — Free Rein Coffee Co. has appointed new leadership. Rich Caponi is the head of growth and Robert Fraze is the head of brand.

Caponi joins Free Rein Coffee Co. from Nine Line Apparel as a leader of its marketing and revenue teams. He also holds experience leading brands at Kraft where he managed a $1 billion portfolio.

Fraze joins the company from Yeti, where he acted as creative director. Prior to Yeti, Fraze was the creative lead at VRBO and a senior member of the creative teams at Under Armor, BBDO and Deutch.

The personnel updates follow debut of Free Rein’s Reserve collection at the start of the quarter.