RIPON, WIS. – Signature Wafer & Chocolate Co. and Hormel Foods Corp. have added two flavors and one reformulated flavor to its Skippy peanut butter wafer bar lineup, which will now be available at Walmart.
Similar to the Skippy wafer bars first launched in 2023, the newly added bars contain 6 grams of protein.
The wafer bar lineup now includes Skippy creamy peanut butter and chocolate fudge wafer bars, which feature granola and chocolate chip toppings; Skippy banana and peanut butter wafer bars, which combine peanut butter with wafers, granola and banana; and Skippy strawberry jelly wafer bars, which blend peanut butter and jelly with strawberry pieces and granola.
“Our expanded footprint in Walmart and introduction of new flavors reflect our ongoing commitment to innovation and quality,” said Russ Asaro, executive vice president at Signature Wafer & Chocolate Co. “We've seen strong performance in existing channels, and this move positions us for further growth with a product lineup that continues to resonate with today's snack shopper.”