LOS ANGELES — Apex Capital, a private equity firm affiliated with Guatemalan food and beverage manufacturer Grupo Mariposa, has acquired a majority stake in Juanita’s Foods. Terms of the acquisition were not disclosed.
The De La Torre family, which founded Juanita’s Foods in 1946, will retain an ownership interest and continue their involvement in the business following the acquisition.
“We are proud to partner with Juanita’s, a brand that deeply resonates with Hispanic consumers in the United States and aligns with our values,” said Pedro Palma, managing partner at Apex Capital. “This investment is a strong fit with our strategy of nurturing heritage Hispanic brands with high growth potential, guided by a focus on operational excellence and sustainable value creation.”
Juanita’s portfolio features shelf-stable Mexican products, including menudo, pozole, hominy, albondigas and nacho cheese.
“This partnership strengthens our commitment to expanding Juanita’s into new markets and categories,” said Aaron De La Torre, chief executive officer of Juanita's Foods. “Apex Capital brings the expertise and resources needed to support our continued growth while preserving our dedication to our employees and customers. Together, we will drive long-term value and innovation. Our shared belief in putting people at the center and honoring our brand’s legacy will be key to our future success.”
Apex Capital also has made investments in companies including Grupo Ayudin and Olipop, according to the company.