BUFFALO, NY. — Organic cracker manufacturer Top Seedz is introducing two new cracker shapes to its portfolio. The company said the new shapes are “designed to better meet customer needs while maintaining the same beloved recipe.”

One of the shapes is a rectangular design that will be the new standard for the company’s crackers. The rectangle crackers are optimized for better dipping, cleaner packaging and an easier calorie count, Top Seedz said.

The other shape is a circular design, which is designed specifically for its Grab and Go pouches.

“These new shapes are a reflection of how we’re growing smart,” said Rebecca Brady, founder and chief executive officer of Top Seedz. “We’re improving our operations and preparing for new opportunities, all while staying true to what makes Top Seedz special — simple, clean ingredients and bold flavor.”

The new Top Seedz crackers shapes are now available on the company’s website and will be available in stores later this year.