CAMBRIDGE, MASS. — Functional probiotic soda startup Culture Pop Soda has raised $15 million from existing investors, its second fundraise since March 2024 when it raised $21 million in a Series B round.
The funding round, the startup said, will continue its distribution expansion and investments in marketing.
In an interview with Food Business News in March 2024 Tom First, founder and chief executive officer of Culture Pop Soda, said the company has “done regional marketing in the Northeast, which has had impacts and definitely driven velocities. We’ll be spending this year testing more regions with our advertising campaigns and going more national in 2025.”
“It’s been exciting to watch this brand grow,” First said. “We have a special product, a really dedicated team and great support from our investors. Culture Pop is truly a differentiated product in our category and we are excited to be able to invest to tell more people about it.”
Culture Pop, which was founded five years ago, formulates its sodas from juice, spices and a live probiotic.
The company’s beverages are offered in varieties including grape, black cherry, strawberry, watermelon, wild berries, lemon lime, orange mango, ginger lemon and pink grapefruit.Enjoying this content? Learn about more disruptive startups on the Food Entrepreneur page.
