NEW YORK — BeyondSKU, the New York-based accelerator program, has rebranded to BeyondCPG.

“While our name is changing, our mission remains the same,” said Eric Schnell, co-founder of BeyondCPG. “We help small brands with big dreams become household names — through mentorship, strategy, and our natural products industry networks. BeyondCPG is more than an accelerator — it’s a community, a platform, and a launchpad for the next generation of conscious CPG leaders.”

The accelerator program also has opened applications for its Track 6 12-week program. BeyondCPG said those wanting to be mentors are encouraged to apply.

Companies selected for the cohort will be offered mentorship to help scale businesses, operational support, strategic guidance and industry leadership networking.

Photo: BeyondCPG

Companies also will learn about mission and vision, branding investment strategy, legal marketing, channel strategy, supply chain, pitch presentations, product innovation and more.

Track 6 classes will begin in October and go through January 2026 in Manhattan.

At the end of the program, founders will pitch their products to investors and other consumer packaged goods leaders from New York.

BeyondCPG said the deadline to apply is June 1. To apply, click here.

To apply to be a mentor please email: info@beyondcpg.org. 

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