KANSAS CITY — Snack innovations are crumbling into retail stores.
The Kraft Heinz Co. is launching a new snack: Lunchables PB&J. The crustless sandwich is a dippable, no-thaw crustless peanut butter and jelly available in grape and strawberry varieties.
“The launch of Lunchables PB&J is a continuation in our mission to reinvent the refrigerated category by providing high quality, delicious, affordable and convenient solutions for snack time and beyond,” said Danni Levin, associate director of innovation, Lunchables. “We’re remixing a classic, delivering on parents’ desire for convenience and kids’ love of dipping and customizing — PB&Js will never be the same.”
3pm, LLC is debuting its 3pm Afternoon Bites. The plant-based snack is formulated with protein, Immuse LC-Plasmapostbiotic and fiber and features low added sugar, fat and sodium, according to the company. The product is available in cranberry/flaxseed and dark chocolate/almond varieties.
“We’re incredibly excited to bring 3pm Afternoon Bites to the market and help people make healthier snack choices without sacrificing taste or quality,” said Eduardo Domínguez, chief executive officer of 3pm, LLC. “Whether you’re looking to avoid that 3 p.m. crash, help fuel your productivity, or simply enjoy a delicious snack, 3pm Afternoon Bites is here to support your wellness goals.”
Ferrero North America brand Keebler is rolling out a new line of fudge cookies: the E.L. Fudge Choco Vanilla cookies. The cookies feature a vanilla-flavored crème sandwiched between two chocolate fudge cookies.
