CHICAGO — Shore Capital Partners, a Chicago-based private equity firm, has invested in Sweetmore Bakeries, an existing Shore Capital food and beverage portfolio company, by backing recapitalization through a special purpose vehicle.
“We are proud and excited to continue to partner with Sweetmore to support its next phase of growth,” said Richard Boos, chairman and partner for Shore Capital. “Seeing the business grow exponentially in the last five years speaks to the incredible efforts of the Sweetmore team, under CEO David Veenstra’s leadership. The performance has been impressive to-date, and we believe we have a strong financial and strategic outlook ahead.”
Sweetmore makes baked foods such as muffins, brownies, cookies, biscotti, scones, Danishes, biscuits, bars, cinnamon rolls and pan dulce for the in-store bakery, foodservice, club and convenience store channels. The company accommodates specific customer needs in frozen dough and batter, fully baked thaw-and-serve and shelf stable formats.
Sweetmore was formed in 2022 when Main Street Gourmet, Biscotti Brothers Bakery and Meurer Brothers Bakery launched a new brand identity for their combined business. Shore Capital Partners had recapitalized Main Street Gourmet in 2019, and Main Street Gourmet had acquired Biscotti Brothers Bakery in 2020 and Meurer Brothers Bakery in 2021. In 2024, Sweetmore acquired Sweet Eddie’s, Inc., an Atlanta-based wholesale manufacturer of cinnamon rolls and other baked foods. Earlier this year, Sweetmore acquired Azteca Bakeries, a Phoenix-based wholesale manufacturer of Mexican pastries and baked foods.
Sweetmore, which has offices in Nashville, Tenn., now is comprised of five operating segments: Main Street Gourmet, Biscotti Brothers, Meurer Brothers, Sweet Eddie’s and Azteca Bakeries.
“Over the past five years, Sweetmore has emerged as a go-to supply chain partner for top grocery and restaurant chains by focusing on sweet baked goods product expertise, R&D and innovation, responsiveness, and flexibility,” Veenstra said. “The entire management team is excited to continue our partnership with Shore Capital, whose resources and support will allow us to further invest in our organization, capitalize on a robust pipeline of add-on acquisitions, and pursue additional product development and growth opportunities.”
