BOULDER, COLO. — Laird Superfood, Inc. is launching a protein instant latte.

The instant powder mix is formulated with 10 grams of protein per serving derived from pea, hemp and pumpkin seed; MCTs from coconut, organic Lion’s Mane, cordyceps, maitake and chaga mushroom extracts; instant coffee; and Aquamin, a bioavailable, multi-mineral algae complex.

“Protein is having a moment — and for good reason,” said Jason Vieth, chief executive officer of Laird Superfood. “Consumers are looking for cleaner, smarter ways to incorporate protein into their daily routines as they recognize how protein helps maintain strength and stamina. We are proud to have been first to market with our plant-based protein coffee creamer containing only real food ingredients, Laird Superfood Protein Creamer. We’re now building on that momentum with the launch of Laird Superfood Protein Instant Latte. It’s a delicious, creamy, and convenient way to fuel your day — no coffee shop needed.”

Each $19 bag of instant coffee offers six servings and may be purchased at LairdSuperfood.com and at Sprouts Farmers Markets nationwide. An Amazon.com rollout is expected to be announced at a later date, according to the company.