LOS ANGELES  — MOSH is continuing its brain health mission in honor of Brain Health Awareness Month by expanding its brain-focused bar lineup with the addition of a vegan protein bar collection. The collection is available in three varieties: hazelnut chocolate chip, peanut chocolate chip and chocolate chip cookie.

The line targets cognitive and physical health through its formulation. The vegan bars are formulated with the company’s signature brain blend that includes flaxseed, organic lion’s mane, Cognizin Citicoline along with ashwagandha, omega-3s and vitamins B12 and D3 and other ingredients.

The bars offer 11 grams of protein, 6 grams of fiber and are low in fat and sugar.

“These vegan bars aren’t about replacing what we have — they’re about inclusion,” said Patrick Schwarzenegger, co-founder of MOSH. “Now people who couldn’t try MOSH before can experience what we’re all about, and our loyal customers get even more delicious choices.”

MOSH debuted its reformulation last year to include its signature brain blend and Cognizin Citicoline.

The bars previously were formulated with the company’s signature brain fuel blend of flaxseed, lion’s mane mushroom, vitamin B12, vitamin D3 and ashwagandha. Other brain-boosting ingredients include collagen, medium-chain triglyceride oil and omega-3 fatty acids.

Its core collection of protein bars features “grass-fed” whey protein and collagen and its most recent plant-based line features soy, pea and pumpkin protein flavored with fruit.

The vegan bars are available on the company’s website, Amazon and TikTok Shop with plans for retail expansion later this year. 

Photo: MOSH

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