WASHINGTON — Hershey’s is among the highest ranked food and beverage brands on Morning Consult’s top 25 list of the most trusted brands in the United States. The chocolate brand ranked No. 10 on the list overall with a score of 54.5, outranking the likes of Heinz Ketchup, M&M’s, and Ritz crackers.

Morning Consult ranks US brands based on the quantifiable difference between the number of consumers who trust a certain brand minus the number of consumers who distrust the brand, also known as the average net trust rating.

In terms of other food and beverage brands on the top 25 list, Heinz Ketchup and M&M’s both received a 53.2 score while Ritz crackers received a 51.9 score.

“Trust is the foundation of every enduring brand relationship,” Morning Consult said. “In a world where consumers are more informed and discerning than ever, the brands that consistently deliver on their promises — and do so with transparency and reliability — rise on the top.”

In addition to highlighting the top 25 US brands of 2025, the most recent report by Morning Consult also ranked US brands centered around several key demographics., including Gen Z, millennials, Gen X and baby boomers.

Among Gen Z consumers, Domino’s ranked No. 9 with an average net trust score of 42.3, Ben & Jerry’s ranked No. 11 with an average net trust score of 42.3, Pizza Hut ranked No. 12 at 42.2, Gatorade ranked No. 15 at 41.7, M&M’s ranked No. 19 at 41, and Honey Nut Cheerios ranked No. 24 with a score of 40.7.

Meanwhile, among millennials, Hershey’s ranked No. 9 with an average net trust score of 51.8, Snickers ranked No. 17 at 49.9, Pizza Hut ranked No. 19 at 49.3, and Cheerios ranked No. 26 with a score of 48.8.

For the top 25 brands among Gen X, Hershey’s ranked No. 3 with an average net trust score of 61.8, Heinz Ketchup ranked No. 6 at 61.5, Campbell’s Soup ranked No. 8 at 60.8, Betty Crocker ranked No. 14 at 58.9, M&M’s ranked No. 18 at 58.4, Ritz crackers ranked No. 23 at 57.3, and Oreo ranked No. 24 with a score of 57.2.

Food companies also scored well among baby boomers, with Hershey’s ranked No. 10 with an average net trust score of 64, Betty Crocker ranked No. 11 at 63.9, Heinz Ketchup ranked No. 14 at 63.3, Philadelphia Cream Cheese ranked No. 19 at 62.4, M&M’s and Green Giant ranked at No. 22 and 23, respectively, with a shared average net trust score of 62, and Kellogg’s ranked No. 24 at 61.8.