CAMDEN, N.J. — Campbell Soup Co. and Green Mountain Coffee Roasters, Inc. have announced the introduction of Campbell’s Fresh-Brewed Soup K-Cup packs.
The new products will allow consumers to have a Campbell’s soup product that may be made in a Keurig brewer. The companies anticipate three varieties of soup, including Homestyle Chicken Broth and Noodle, will be introduced in 2014. The products will consist of a broth K-Cup pack and a packet of dry pasta and vegetable blend garnish.
The products will be found in the same section of retail stores where Keurig Brewed K-Cup packs are sold.“Campbell’s is an iconic brand that shares our focus on harnessing innovation to delight consumers — making them an ideal partner as we take this first step beyond beverages for the Keurig system,” said Brian P. Kelley, president and chief executive officer of G.M.C.R. “The union of Campbell’s great taste and the speed and convenience of Keurig invites new consumption occasions and positions both companies to better meet the growing snacking needs of consumers in the U.S.”