NORTHBROOK, ILL. — A new line of sweet to fiery-hot pepper flavors from Bell Flavors and Fragrances encompasses flavor profiles from around the world, including Mexico, Peru, the Middle East and Jamaica. The flavors range from the aji panca, which has the lowest level of heat on the Scoville Scale, to the bhut jolokia (ghost pepper).“With 1 in 4 people throughout the world eating chili peppers a day, Bell sees a growing captivation with the range of flavors and heat that chile peppers deliver,” said Kelli Heinz, director of marketing and industry affairs for Northbrook-based Bell Flavors and Fragrances. “In the U.S., we see many embracing exciting new varieties like the aji amarillo from Peru, which has more fruity notes, or the guajillo from Mexico that has more sweet and smoky notes.”
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