EMERYVILLE, CALIF. — The Luna line of nutrition bars for women is going gluten-free. The brand’s maker, Clif Bar & Co., began transitioning the products over a two-year process following the 2010 introduction of the first gluten-free option, Luna Protein.
“We recognize that some women were not able to enjoy Luna bars because of gluten sensitivities or celiac disease,” said Tara DelloIacono-Thies, manager of nutrition strategy for the Luna brand. “The gluten-free ingredients in our new bars are sourced from our trusted farm suppliers. We work closely with our suppliers to ensure that we are sharing the highest quality products with our consumers.”
The company has replaced the oats in its bars with organic gluten-free oats and has confirmed with suppliers that other ingredients, such as tapioca syrup solids, also are gluten-free. The products are made in a gluten-free facility, and finished products are tested for gluten.The brand’s 13 flavors, which include chocolate peppermint stick, iced oatmeal raisin, and chocolate dipped coconut, will feature new packaging with gluten-free labeling. As part of the transition, Luna has launched a new flavor, chocolate cupcake, which features dark chocolate pieces and a smooth frosting. Like all Luna bars, the product is made with 70% organic ingredients and contains no artificial flavors or preservatives.