BATH, UNITED KINGDOM — Zenith International has released a new report that highlights six themes in Greek-style yogurt new product development worldwide: functionality, on-the-go, ingredients, occasions, packaging and cross-category extension.
The report features 60 product portfolios under 11 category headings: low-calorie, line extension, limited edition, new entrant, children, indulgent, organic, packaging, drinkable, category crossover and frozen.
“Global production of Greek-style yogurt has grown substantially, with Europe and America now the major consumer markets,” said Richard Hall, chairman of Bath-based Zenith International. “In the United States, Greek-style yogurt sales soared to over $1,500 million in 2013. Taste and texture have been instrumental to sales growth for Greek-style yogurt, but health consciousness is becoming increasingly important. Consumers are opting for natural products which offer added elements of excitement and novelty not always associated with regular yogurt.”
