PADUCAH, KY. – Mark Liebel has been named vice-president of business development for Dippin’ Dots, a maker of flash-frozen beads of ice cream and other novelties.

In his new position, Mr. Liebel will be charged with identifying and developing distribution channels that complement the existing Dippin’ Dots distribution model, which focuses on franchises and entertainment venues. The company is looking to add new partnership agreements that will build on its existing franchise network as well as non-franchised distribution channels such as food concession companies.

Prior to joining Dippin’ Dots, Mr. Liebel was director of operations for Tasti D-Lite, a frozen yogurt concept based in New York City. Before joining Tasti D-Lite, he was a franchisee for the Wendy’s food service chain.