The company said the drinks will be sold in 8.4-oz cans and four-packs beginning in March 2013. Red Bull already comes in a sugar-free version and a zero-calorie version, which was introduced earlier this year.
With 30% of the market in terms of sales volume, Red Bull is the second-largest player in the energy drink market. Monster is No. 1 with 35% and Rockstar is No. 3 with 19%, according to Beverage Digest. Coca-Cola Co. and PepsiCo each have about 5% of the market.