DEERFIELD, ILL. — Dana Anderson has been named senior vice-president and chief marketing officer at Mondelēz International. Ms. Anderson will be responsible for the company’s global portfolio of advertising, media and marketing partners and oversee the teams responsible for agency relations, brand equity, brand strategy, marketing capabilities, media and digital for the company's global and regional Power Brands.
“Dana is the ideal leader to be our new chief marketing officer,” said Mark Clouse, who was named to the newly-created role of chief growth officer on July 31. “As our work for brands like Oreo, belVita and Cadbury demonstrates, she is constantly pushing the boundaries to create breakthrough marketing and engage with consumers in new ways. Her deep consumer understanding and strategic approach will be invaluable as we further focus on delivering fearless and innovative marketing programs that span multiple marketing and media channels and cutting-edge technologies.”
Ms. Anderson is a 25-year advertising veteran. She was named to her previous position of senior vice-president of marketing communication and strategy when Mondelēz International was created in 2012, having held the same role when she joined Kraft Foods in 2009. Prior to that, she was president and chief executive officer at DDB Chicago. She started her career at Young & Rubicam and then moved to J. Walter Thompson. She also was president and c.e.o. of Foote, Cone & Belding, Chicago, until leaving there to join DDB in 2004.
On Nov. 13, the Advertising Club of New York plans to honor Ms. Anderson as its “Advertising Person of the Year.” In 2012, she was identified as one of the “100 Most Influential Women in Advertising” by Ad Age, and she was also the winner of the Ad Women of New York’s “Changing the Game” award.In 2001, she was named “Advertising Woman of the Year” by the Chicago Advertising Federation for her many contributions to the industry. She is on the board of the Association of National Advertisers and is a member of The Chicago Network.