|Keurig Cold will dispense cold beverages, including carbonated drinks, enhanced waters, juice beverages, sports drinks and teas.|
WATERBURY, VT. — Keurig Green Mountain’s Cold single-serve beverage system, which is schedule to be introduced in the fall of 2015, will feature Dr Pepper Snapple Group, Plano, Texas, brands following an agreement between the two companies. Terms of the agreement were not disclosed.
“With Keurig Cold, we’ve leveraged Keurig innovation to make it possible for consumers to create great-tasting cold beverages at home with the one-touch simplicity of Keurig,” said Lori Tauber Marcus, Keurig’s chief product officer for Keurig Cold Systems. “We’re very excited to offer a range of Dr Pepper Snapple’s iconic brands in the system at launch.”
As part of the multi-year agreement, Keurig will be the exclusive producer of single-serve pod-based carbonated Dr Pepper Snapple brands using fountain syrup in the Cold platform in the United States and Canada.
“Our team is committed to building and enhancing our leading brands, and this agreement presents an opportunity to reach consumers in new occasions,” said Jim Trebilcock, executive vice-president of marketing. “We’re looking forward to working with Keurig to bring our brands to this innovative new platform.”
This past February, Keurig Green Mountain announced plans to develop the Cold system. The company has entered into an agreement with the Coca-Cola Co., Atlanta, to include its brands in the system.