“Red Bull is one of 7-Eleven’s top-sellers and we are the largest U.S. retailer of Red Bull,” said Jesus Delgado-Jenkins, executive vice-president of merchandising, marketing and logistics at 7-Eleven. “As our guests look to refresh and re-fuel morning, noon and night, enthusiastic Red Bull fans can get their first taste of these new flavors only at our stores. The Editions from Red Bull will launch nationally in March, so we know Red Bull lovers will be eager to get their hands on them early.”
7-Eleven will price the Red Bull Editions in line with Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Total Zero.
