Functional coffee concepts
The concept of functional coffee is still new to the U.S. market, with the percentage of functional coffee launches in the past five years being small, according to Mintel. But research shows positive consumer perception and suggests there is potential in this area.
Some recent examples include Hiball Energy Coffee from San Francisco-based Hiball Inc. The canned beverage combines 100% Arabica organic fair-trade cold-brewed coffee with nonfat milk, organic fair-trade cane sugar, organic guarana, organic ginseng and B-vitamins. It comes in three varieties: coffee, mocha and vanilla.
The company soon will be offering a coffee-flavored version of its Hiball Protein Energy. The coffee flavor comes from a flavorant. The kick comes from caffeine and other energy-boosting ingredients. Added milk protein concentrate delivers 25 grams of protein per 11-oz sleek can.
Temple Turmeric, New York, purveyors of turmeric-based beverages created to support positive inflammation response, offers a special cold-brew functional formulation.
“At Temple Turmeric, we’re committed to sourcing only the highest-quality symphonic ingredients available to complement our turmeric-based beverages while optimizing functionality and flavor sensations,” said Daniel Sullivan, founder and chief executive officer. “We cold brew our single-source, fair-trade organic coffee for 24 hours to ensure a smooth, balanced Bullet Brew Turkish Coffee Super Blend. Our cold brew is the perfect strength and complexity without the bitterness or acid levels of traditional hot brew. This makes for a more delightful pairing with our powerful Hawaiian Oana turmeric, medium-chain fatty acid-rich coconut fats, floral honey, subtle cardamom and delicious vanilla notes.”
It’s all about the taste.